PRESS KIT

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About Popcart

Short description

Popcart is the first browser extension that helps easily compare prices for the things you buy all the time at the unit price.

The boilerplate description

Not so long ago, comparison shopping meant visiting your local corner store and looking at the price tags with the orange price-per-unit on the shelf. Fast forward to online comparison shopping today. You have to open multiple browser tabs or apps, sort through different prices by size, scent, and retailer, and attempt some very tedious mental math. Never sure if you’re getting the best price.

 

Founded in 2017 and headquartered in Boston, Massachusetts, Popcart was founded to address the growing complexity of getting fair prices when shopping online. Our purpose is to give people an easier way to compare prices and have peace of mind when shopping for the things they buy all the time. Popcart creates tools that help people easily compare prices in seconds down to the unit price.

Brand Assets

Get our full brand assets kit, including logos, product screenshots, and a usage guide to help determine when and how to utilize our brand.

Logos

The same logo can be used on light- as well as dark-colored backgrounds.

The same icon can be used on light- as well as dark-colored backgrounds.

Color Palette

#ff1791

#2F2E41

#BADA55

#FFD300

Popcart Pink

Popcart Purple

Popcart Green

Popcart Yellow

Screenshots

Slides

popcart_screen1.png

Founding Team

Omri Traub

Co-founder & CEO

For twenty years, Omri Traub has been leading software development teams in building innovative products that solve complex user needs in dramatically better ways. Omri is currently Founder and CEO of Popcart, revolutionizing the way shoppers compare prices in seconds for everyday purchases down to the unit price. Before that, he was VP of Engineering at Oracle where he led the Endeca team focused on Big Data Analytics and Data Visualization which was eventually acquired by Oracle in 2011 for $1.1B. Before Endeca, Omri was involved in a number of early stage startups. His first startup, founded with a couple of college friends in 1998, was successfully sold within a year. Twenty years later, the product Omri and his partners created is still in use by tens of thousands of users world-wide. Omri graduated from Harvard University with a B.A and M.S in Computer Science.  He lives in Brookline with his wife and three sons.

Ryan Stark

Co-founder

In 2017 Ryan Co-Founded Popcart to give online shoppers a whole new way of shopping.

He is a geek at heart who loves applying technology in ways that help enhance people’s lives. Developing data strategies and building systems has been the consistent theme in Ryan’s career that has included consulting with retail, manufacturing, financial services and healthcare firms. Before Popcart, Ryan was at  Endeca which was acquired by Oracle in 2011 where he led product strategy for Oracle’s platform for Big Data Analytics and Data Visualization. Ryan graduated from Northern Illinois University with a B.A in Operations & Information Management. He lives in Chicago with his wife and two children.

Popcart is service mark of Economus, Inc.

© 2019 Economus, Inc. All rights reserved.

Built with ❤️ in Boston

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